//PROFESSIONAL EXPERIENCE
LEAD PRODUCER
CONDENAST BRANDED ENTERTAINMENT | 2021 - present Managed all beauty clients (YSL, Channel, Clairol, Sephora, La mer...etc). Oversaw and produced all shoots (campaign, social media)
Managed all timelines, budgets, meetings associated with all Beauty Clients. Sourced talent and crew for all shoots, negotiated usage and costs within tight budget constraints and constantly changing overall production and shoot schedules.
Produced a wide variety of content from social to large scale product launches or campaigns. Whether made in house or in collaboration with a third party vendor.
Guided both creatively and logistically, providing strong leadership, organization and concise communication with various teams and departments from early pre production to final deliveries.
PRODUCER
NEW AVON | 2020 - 2021 Managed yearly production budgets of $2.5M. Oversaw and produced all shoots (campaign, social media, e-commerce) for Avon and LG sub-brands: beauty, fashion, jewelry and home goods.
Managed all communications, timelines, budgets, meetings associated with photo/video productions. Sourced talent and crew for all shoots, negotiated usage and costs within tight budget constraints and constantly changing overall production and shoot schedules.
Contributed to the creative process by assessing the feasibility of proposed creative, recommending approaches and having ownership over the quality of the final product.
Oversaw timeline, shot list integrity, studio, crew, and talent needs allowing art director and other creators to focus on execution of content.
Managed financial tracking, invoicing, reconciling expenses while always proactively seeking cost savings.
ASSOCIATE PRODUCER
NEW AVON | 2019 - 2020 - Acted Producer for 12 months. Managed all shoots, yearly budgets and team members.
ASSOCIATE PRODUCER
NR2154 NYC | 2017 - present Managed numerous e-commerce and editorial photoshoots for brands such as Uniqlo, Tiffany’s, many Rizzoli and Isle’s books, Boon the shop and Kassatex.
Handled communication with clients, created and maintained seasonal photo and video shoot production schedules along with coordinating staffing
Led and coordinated all pre-production, production and post production phases
Managed budgets and closed jobs
Successfully made final deliveries happen timely.
FOUNDER AND CREATIVE DIRECTOR
Cupela | 2017 Created a company that partners up with NGOs around the world offering an alternative solution to menstruation and raising awareness for female hygiene issues.
Created market strategy and raised initial capital
Developed product and established successful partnerships with international NGO’s
Handled Branding, Marketing and Social media
MARKETING ASSOCIATE
Ubiquitous Media | 2013 - 2016 Handled experiential campaigns from beginning to end for companies like Unilever, Wallmart, Wallstreet Journal, Duane Reade, VH1, HBO.
Negotiated with vendors
Staffed events and managed them onsite
Oversaw event budgets
PHOTOGRAPHY AGENT
Bransch | 2012 Wrote estimates and invoices for editorial and advertising photoshoots. Worked with numerous well known international photographers like Achim Lippoth for Calvin Klein Kids and American eagle, Christian Stoll for Microsoft, Mauricio Alejo for Heineken, Canon and Oprah magazine, Levon Biss for Times magazine.
Managed production budgets
Handled location and material rentals
Facilitated relationships between photographers and advertising agencies
FREELANCE PRODUCTION ASSISTANT
Picture Farm Production | 2011
Assisted in all facets of print and video advertising production.
Oversaw budgeting for production
Supervised casting calls
Fulfilled studio and material rentals
//EDUCATION
BA // INFORMATION & COMMUNICATION
University of Paris 8, France (2006 - 2010)
BA // AUDIOVISUAL COMMUNICATION
University of Valencia, Spain (2007– 2008)